Ambiazza at FITUR 2025: design and innovation at the service of hospitality
FITUR 2025 – Global meeting point for the tourism and hospitality industry
From January 22-26, FITUR 2025 reaffirmed its international leadership as a key trade fair for the tourism sector. Held at IFEMA Madrid, it brought together more than 9,500 exhibiting companies and 156 countries represented.
In this context, FITURTECHY by ITH (Pavilion 10B03) was consolidated as the reference space to show how technology and design are transforming the hotel experience.
FITURTECHY – The epicenter of tourism innovation
FITURTECHY brought together cutting-edge technology applied to tourism: artificial intelligence, robotics, automation, sustainability and user experience were integrated in an environment that invites you to rethink hospitality.
With thematic forums such as TechYbusiness, TechYdestino, TechYfuturo and TechYsostenibilidadthis space became a true laboratory of ideas for the future of the sector.
Within the FITURTECHY area, Ambiazza stood out for its value proposition based on innovation, quality and a contemporary tourism vision. Our brand presented:
- The Cala and Cascade poufs, ergonomic, modular pieces designed for hospitality spaces where comfort and aesthetics must go hand in hand.
- The Root collection, made of handcrafted teak wood, fuses Mediterranean design with premium durability.
These collections reflect the philosophy of the event: tourism furniture with a sustainable, technological approach and capable of elevating the guest experience in hotels, resorts and outdoor spaces.
Design, technology and hospitality – a strategic trinomial
Ambiazza’s presence at FITURTECHY reinforces the convergence between design and technology at the service of a more experiential and efficient hospitality industry.
Our products combine:
- Smart and sustainable materials
- Modular and functional design
- Emotional aesthetics adapted to demanding environments
This was precisely the objective of FITURTECHY: to highlight solutions that respond to the current challenges of modern hotel operations, with durable, customizable furniture aligned with the values of each brand.
Conclusion – Redefining tourist furniture
Ambiazza’s participation at FITURTECHY 2025 was an exceptional occasion to reaffirm our commitment to innovation, sustainability and premium design.
The Cala, Cascade and Root collections symbolize our vision as an outdoor living atelier: to create outdoor experiences as valuable and memorable as those indoors.
FITURTECHY was not just a trade show: it was a strategic platform to connect with architects, interior designers, hotel operators and tourism professionals looking for furniture proposals that really make a difference.
